this whole article is just pathetic publicity.
For a started, would League of Legends (LoL) get 10.3 million Subscribers? I very much doubt it.
From a business point of view and a consumer, Wow is FAR more profitable, far more revenues. Id rather have 1 million PAYING subscribers than 11 million non-paying, non-subscribing free loaders. Yes their is a cash shop, but its nothing special, and for the most part, it's not even needed.
As for the game itself, "quantity" of memberships do not dictate the "quality" of a game, i know for a fact, that out of the friends i have, due to this being a "free" game, they all have multiple accounts, all of my friends that play have atleast two or three accounts. (So, with that being a general "trend" in LoL, you might aswell knock a fair chunk off that "active membership" number right their).
And the last bit, "we have 1 point blahblahblah million players at peak time whilst the Skyrim on PC only has 280,000.... he seriously forgot to mention that Skyrim is also on both PS3 and Xbox and id put my salary that MORE people are playing Skyrim currently over all platforms than the freeloading, juvenile ridden dota clone called LoL.
Rant over, LoL is a pile of **** that breeds hate and more ****.