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How to go about starting up a custom project following

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I am not really certain how to go about advertising or even start up a discussion about a custom project. I don't want to build a hype thread and not launch the server when i say it will be online and loose potential players. As of right now I am still working on some of the core components of the server so I really don't have any definitive aspects to point out.

Can anyone give me some advice based on your experience?
 
My advice would be to hold back until you are able to meaningfully demonstrate the concept(s).
Once you reach this "proof of concept" stage, people can provide comment and you can reflect on those comments and make appropriate development decisions.

Also, read this: Success Tips to Creating a Great OT [By Leftwing]
 
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