Sorry to tell you, but that's not how humans work. Sure there's a saying "don't judge a book by its cover", yet the amount of people that follow by this example is extremely minimal.
You don't buy a pair of shoes because it's a "good pair of shoes". You buy them because they look good. Heck I even see people in mid winter, when it's soooo cold your snot will freeze in 2 seconds, still wearing their summer shoes while freezing their feet to death just because they "look good".
What I'm saying is: images, advertisement and website is the "book cover" that shows how serious/good your server is and is most of the time the deciding factor wether an individual will try it out or not.
Just a little tip from me